Crisis Management Professional

Crisis Management Overview

• Define Crisis Management
• Crisis Management framework
• The Crisis Management relationship and dependency on other standards (e.g. Business Continuity, Risk Management and Emergency Management)
• Exactly what is a crisis?
• Making the distinction between an incident, a crisis and a catastrophe

Threat Scenarios

• What is a threat scenario?
• Deciding which threat scenarios to plan for
• National Risk Registers, associated legislation and civil emergency responses
• Methods for controlling risk
• The Cyber Threat (identified as the Number One threat on the Business Continuity Institute Threat Horizon survey)

Crisis Management Core Concepts

• Brand, image and reputation
• The phases of a crisis
• Understanding the cause of a crisis
• Twelve steps to help an organization through a crisis
• The Implications of the nature of a crisis
• Recovering from a crisis

Avoiding the Avoidable

• A few precautions can make all the difference
• Protecting your most important assets
• Crisis Management Team
• Leadership – The profile of a good crisis management leader

Crisis Management Team structure

• When the leader is the problem
• Succession Planning – the Crisis Management Team and beyond
• Strategies, structures and command
• Managing crisis generated stress

Crisis Management and Communication

• Preparing your communication and media response plan
• Internal communications
• External communications
• Mobilizing your crisis teams
• Stakeholder management
• What to say and what to avoid saying

The Paradox that is Social Media

• Social Media overview
• Has crisis management become a spectator sport?
• Monitoring social media
• Can social media cause a crisis?
• Could a serious civil emergency saturate social media?

Training and Exercising

• Why validate your crisis management plan
• Learning to walk before you try to run
• Creating a training and exercising programme
• Planning an exercise
• Lessons learned

Managing a Crisis in a Parallel Universe

• Crisis Management case study
• Crisis Management role play scenario