Evaluating performance & quality control for employees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

To examine the range of PR campaigns and the purposes that they can achieve; To develop a problem-solving approach to match the PR campaign strategy to business objectives; To plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results; To examine a wide range of successful campaigns to judge the different strategies and use of channels and media; To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks; To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Target Audience

Target Competencies

n/a