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→ Business Continuity and Crisis Management
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→ Digital Innovation and Transformation
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→ Financial Technology (FinTech)
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→ Interpersonal Skills and Self Development
→ IT Management
→ Leadership and Management
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→ Maintenance and Engineering
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→ Monetary Economics
→ Monitoring and Evaluation
→ Oil and Gas
→ Planning and Strategy Management
→ Port and Shipping Management
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Internal Communications Masterclass

Why Attend

Effective internal communications help colleagues to work to the best of their abilities and to develop their skills to ensure everyone is focused on achieving an organization’s goals.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Understand how workplace culture is developed, how to develop it and how to put a value on it; Understand the communication tools needed to create a “can do” attitude among colleagues; Generate a universal willingness for the company or organization to succeed, especially by generating new ideas; Provide better customer focus and service; Develop tools and techniques for identifying resistance to change and managing it

Target Audience

Target Competencies

n/a

Day One

Assessing an Organisation’s Culture

  • The role of internal communications

  • Identifying an organization’s culture – definitions and models

  • Building a shared vision

  • The internal communications audit

  • Who sets the culture?

  • Objective setting

  • Personal presentation exercise

Day Two

Understanding the Needs of Individuals

  • Internal communications strategy

  • The relationship between Human Resources and Public Relations

  • Resistance to change

  • Understanding how individuals are affected by a change

  • The role of managers in internal communications programs

  • Personal presentation exercise

Day Three

Using the Full Range of Communications Tools

  • The tools for communication: from the notice board to Twitter

  • Evaluation: how to measure success

  • Internal communications action plan

  • The power of brands

  • Personal presentation exercise

Day Four

How to React in a Crisis

  • Managing internal communications in a crisis

  • Choosing your crisis team

  • The importance of leaders being visible

  • Be honest and tell your colleagues first

  • Personal presentation exercise

Day Five

Maintaining and Enhancing Performance Levels

  • Comprehensive performance assessment

  • Boosting low morale

  • Recognizing achievement

  • Analysis of successful internal communications strategies

  • How government and top companies manage messages

  • Personal presentation exercise

 

$4475

Barcelona

Country: Spain

Duration: One week

Date: 04–08 Aug 2025

Register

$3875

Muscat

Country: Oman

Duration: One week

Date: 08–12 Jun 2026

Register