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Course Category
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→ Administration and Secretarial
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→ Business Continuity and Crisis Management
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→ Construction Management
→ Contracts Management
→ Customer Service
→ Data Management and Business Intelligence
→ Digital Innovation and Transformation
→ Energy and Water Management
→ Financial Technology (FinTech)
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→ Interpersonal Skills and Self Development
→ IT Management
→ Leadership and Management
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→ Maintenance and Engineering
→ Marketing and Sales
→ Monetary Economics
→ Monitoring and Evaluation
→ Oil and Gas
→ Planning and Strategy Management
→ Port and Shipping Management
→ Procurement and Supply Chain Management
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→ Certified Training Courses

Certificate in Customer Journey

Why Attend

The Certificate in Customer Journey Training Program is a meticulously designed course aimed at providing participants with a deep and practical understanding of the customer journey. As businesses increasingly recognize the importance of customer experience (CX) in driving growth and loyalty, this program addresses the critical need to map, analyze, and enhance every interaction customers have with a brand.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

How to create detailed personas

Target Audience

This program is ideal for: Customer Experience (CX) professionals; Marketing managers and strategists; Sales and business development professionals; Product managers; Business analysts; Entrepreneurs and business owners; Customer service managers; Anyone interested in understanding and improving the customer journey

Target Competencies

n/a

Day 1:

 Introduction to Customer Journey

Understanding the  Customer Journey

Day 2:

 Mapping the Customer Journey

Creating Customer Journey Maps

Importance of personas

  • How to create detailed personas

Day 3:

Analyzing Customer Touchpoints

Identifying and Evaluating Touchpoints

Types of touchpoints (physical, digital, etc.)

  • Importance in the customer journey

Day 4:

Optimizing the Customer Experience

 Strategies for Enhancing the Customer Journey

Best practices  and innovative approaches

  • Personalization and customer engagement

Day 5:

Measuring and Improving Customer Journeys

Metrics and Continuous Improvement

KPIs and performance indicators

  • Tools for measurement

Continuous Improvement Practices

  • Techniques for ongoing optimization

  • Customer feedback loops

$3875

Muscat

Country: Oman

Duration: One week

Date: 18–22 Aug 2025

Register

$3875

Singapore

Country: Singapore

Duration: One week

Date: 04–08 May 2026

Register