Market Leadership & Marketing Strategies

• Keeping up with Communication Technology and Innovation

• The Power of Non-verbal Communication in the Marketing Process

• Strategies for Marketing to Different Customer Types

• Active Listening and Questioning Skills to Promote Effective Communication

• Techniques for Giving and Receiving Constructive Feedback

DAY 2

Building Your Position as a Market Leader

• Developing Strategic Marketing Objectives with SMART Goals

• Identifying your Target Market with SWOT Analysis

• Profiling and Targeting Potential Customers with Market Research

• Benchmarking your Competitors’ Products, Pricing, and Marketing Tactics

• Implementing the Elements of the Marketing Mix

• Customer Relationship Management: Creating the Ultimate Customer Experience

DAY 3

Using Social Media Marketing to Increase Market Share

• Social Media Marketing Advantages and Disadvantages

• Creating a Social Media Marketing Strategy

• Social Media Marketing Platforms

• Online Brand Reputation Management

• How to Measure Social Media Effectiveness

• Social Media Best Practices

DAY 4

Key Elements of a Successful Marketing Strategy

• Market Leader Advantages and Disadvantages

• Eastman Kodak: From Market Leader to Bankruptcy

• The Four Stages of the Product Life Cycle

• Customer Lifecycle Management: How to Increase Customer Lifetime Value

• Utilizing Customer Service to Increase Sales and Brand Loyalty

• Developing an Integrated Marketing Plan with the SOSTAC Model

DAY 5

The Roles and Responsibilities of Successful Market Leaders

• Team Building and Employee Empowerment

• The Art of Delegation and Outsourcing

• Leading Organizational Change Management

• Building a Market Leader Organizational Culture

• Establishing Sales Territories and KPI Goals

• Developing a Market Leader Action Plan