Why Attend
Global Horizon Training Center is proud to offer this comprehensive 5-day training program on Product Management. This program is designed to equip participants with the necessary knowledge and skills to effectively manage the entire lifecycle of a product, from conception to launch, growth, and eventual decline. Through a combination of lectures, case studies, group discussions, and hands-on exercises, participants will gain a thorough understanding of the principles and best practices of Product Management.
Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing
Understand the fundamentals of Product Management; Learn how to identify and validate market opportunities; Develop a product roadmap and go-to-market strategy; Learn how to effectively manage product development teams and processes; Understand how to measure product success and optimize product performance
This training program is designed for individuals who are involved in Product Management or those who are interested in pursuing a career in this field. This includes product managers, product owners, project managers, business analysts, marketing professionals, and entrepreneurs. Introduction to Product Management; Understanding the Market and Customer Needs; Identifying and Validating Market Opportunities; Conducting Market Research and Analysis
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Day 1:
Introduction to Product Management
Understanding the Market and Customer Needs
Identifying and Validating Market Opportunities
Conducting Market Research and Analysis
Day 2:
Defining Product Vision and Strategy
Developing a Product Roadmap
Creating a Go-to-Market Plan
Pricing Strategies and Revenue Models
Day 3:
Agile Product Development
Managing Product Development Teams
Product Development Processes and Methods
Prototyping and MVPs
Day 4:
Product Launch Strategies
Product Marketing and Sales
Customer Acquisition and Retention
Product Performance Metrics
Day 5:
Product Optimization and Iteration
Managing Product Portfolios
Product Management Best Practices
Course Summary and Evaluation