Public Relations & Integrated Marketing Communications

Why Attend

This training program offers an in-depth exploration of Public Relations (PR) and Integrated Marketing Communications (IMC), designed to help professionals craft compelling narratives, build strong relationships, and create cohesive marketing strategies. Participants will learn to integrate PR efforts with modern marketing tools, effectively managing brand communication across various channels.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Overview of PR and IMC; Understanding the PR-IMC connection; Building a brand through PR; Key principles of IMC: consistency and synergy; Case studies: Successful PR-IMC campaigns

Target Audience

By the end of this program, participants will: PR professionals and managers; Marketing and brand managers; Communication officers; Business development executives; Professionals transitioning into PR or IMC roles

Target Competencies

n/a

Day 1:

Fundamentals of PR & IMC

Overview of PR and IMC
Understanding the PR-IMC connection
Building a brand through PR
Key principles of IMC: consistency and synergy
Case studies: Successful PR-IMC campaigns

Day 2:

Crafting the PR Narrative

Essentials of storytelling in PR
Writing effective press releases and statements
Media relations: Building and maintaining media contacts
Crisis communication and reputation management
Practical exercise: Crafting a press release

Day 3:

IMC Strategy Development

Key components of an IMC strategy
Aligning PR efforts with marketing goals
Choosing the right communication channels
Integrating digital marketing tools into IMC
Workshop: Developing an IMC campaign framework

Day 4:

Digital PR and Media Integration

Role of social media in PR and IMC
Managing influencer partnerships
Creating engaging content for digital platforms
Monitoring and managing online brand reputation
Hands-on activity: Designing a social media campaign

Day 5:

Measuring Success and ROI

KPIs for PR and IMC campaigns
Tools and techniques for campaign evaluation
Reporting insights to stakeholders
Challenges in measuring PR-IMC effectiveness
Final group project: Presenting a PR-IMC campaign

$2875

Victoria

Country: Seychelles

Duration: One week

Date: 27–31 Oct 2025

$4475

Amsterdam

Public Relations & Integrated Marketing Communications

Overview

Course Outline

Schedule & Fees

Course Methodology

Course Objectives

Target Audience

Target Competencies

$2875

Country: Seychelles

Duration: One week

Date: 27–31 Oct 2025

$4475

Country: Neatherlands

Duration: One week

Date: 13–17 Apr 2026