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→ Digital Innovation and Transformation
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→ Financial Technology (FinTech)
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→ Interpersonal Skills and Self Development
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→ Leadership and Management
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→ Monetary Economics
→ Monitoring and Evaluation
→ Oil and Gas
→ Planning and Strategy Management
→ Port and Shipping Management
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Advanced Public Relations

Why Attend

Communications and PR are at the heart of the business performance. Modern methods, tools, and channels have greatly increased its power. This lively and challenging program is focused on developing skills and competence to practice effectively in today’s organizational environment. In this program you will learn how to:

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Examine the role of Communications/PR in the 21st Century Organisation; Explore the range of communications techniques and tools available; Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing; Learn how to write a clear PR/Communications brief; Plan communications activity to meet client need; Learn how to develop an electronic PR/Communications Centre; Develop crisis media management techniques; Develop media interview techniques; Develop personal communications effectiveness

Target Audience

Target Competencies

n/a

 Day1 The 21st Century Communicator

  • Introduction and welcome

  • Goal setting for the program

  • The role of Communications PR in the organization

  • The range of media and channels

  • A problem-solving approach to PR

  • Personal goal-setting for the program

Day 2 From theory to successful practice

  • Communications models: implications for practice

  • Psychological themes and construction in practice

  • The art of influence and persuasion

  • Ethics and communications

  • Organizational transparency and communications

  • Taking and interpreting communication briefs

Day 3 The Medium is the Message

  • Managing stakeholder relations

  • Managing government relations

  • Choosing channels - matching media to tasks and stakeholders

  • Writing and editing a newsletter, newspaper or magazine

  • Writing for the web

  • Organizing events and exhibitions

Day 4 e-Management x Communication

  • Improving the power of communications in the organization

  • Measuring communications effectiveness

  • Using measurement to improve performance

  • Crisis communication

  • Reputational management

Day 5 Putting it all together

  • Planning your career and personal development

  • Impacting positively on your managers

  • Managing up and increasing your personal visibility

  • Networking and effectiveness

  • Team working and your personal effectiveness

  • Time management and work planning

  • Summary and Conclusion

$3875

Colombo

Country: Sri Lanka

Duration: One week

Date: 15–19 Sep 2025

Register

$4475

Rome

Country: Italy

Duration: One week

Date: 30 Mar–03 Apr 2026

Register