Building Effective Media Relations

Why Attend

In today’s society, public relations professionals are employed in a wide variety of settings in business, government, and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations. It will teach you the proper channels of communication and will explain some useful techniques on how to make use of them. It also covers how to write for various media channels and address different types of audiences.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Learning how to handle Media in good and bad times.; Learning how to handle the publicity, public image, and publications of the organization effectively.; Acknowledging the media effect and the different types of Media.; Acknowledging the ideal practices for conducting press releases, press conferences, and other media-related events.

Target Audience

Target Competencies

n/a

Day 1: Public Relations and Communication

Public Relations and its main function.
Planning and implementing campaigns.
Theories of communication.
The nature of mass communication.
Spreading the Corporate message.

Day 2: Differences between marketing and public relations

The major differences between advertisement, and public relations.
How to build integrated publicity models.
Facilitating PR tools and practices in marketing.

Day 3: Media and Public Relations

What is media? Different types of media.
The history and nature of propaganda.
The ethical standards of global media.
The relation between public relations and diversified media outlets.
Creating media lists.

Day 4: Audience and public opinion

Determining the key audience of an organization.
Prioritizing and customizing messages for each targeted audience.
Choosing the ideal media outlet for each of the targeted audiences.
Measuring public opinion surrounding an issue.
Issue Management and how to modify the public opinion.

Day 5: The essential practices of a PR representative when handling media

Creating newsworthy stories through events.
Handling media in times of crisis.
The key components of a press release.
The art of writing a press release.
Press conference preparations.
The art of public speaking.

$4475

Stavanger

Country: Norway

Duration: One week

Date: 06–10 Oct 2025

$5875

Kingston

Building Effective Media Relations

Overview

Course Outline

Schedule & Fees

Course Methodology

Course Objectives

Target Audience

Target Competencies

$4475

Country: Norway

Duration: One week

Date: 06–10 Oct 2025

$5875

Country: Jamica

Duration: One week

Date: 09–13 Mar 2026