Certified Marketing Professional

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Define the marketing framework of a business organization; Conduct marketing audits and analysis to better examine the micro and macro environments; Combine best practices, tools, and models to implement an effective marketing and sales management system; Develop strategies, initiatives, and programs to build and sustain a competitive market advantage; Apply planning and the execution of advanced marketing strategies to enhance organizational results

Target Audience

The training course will be of interest to a wide range of marketing, PR, communications, sales, and operations professionals. It is of special value to marketing managers in firms, businesses, organizations, and institutions of all sizes and in all sectors. Marketing planning; Marketing audits; Macro and micro environments analysis; Marketing communications; Marketing research

Target Competencies

n/a