Strategic Brand Manager

Day 1:

Brand Management Fundamentals

• Introduction to strategic brand management

• Understanding the role and importance of brands

• Brand positioning and differentiation

• Building brand identity and personality

• Managing brand perception and reputation

Day 2:

Market Analysis and Consumer Insights

• Conducting market research and analysis

• Identifying target markets and segments

• Consumer behavior and decision-making process

• Analyzing competitors and industry trends

• Utilizing consumer insights for brand strategy

Day 3:

Developing Effective Brand Strategies

• Setting brand objectives and goals

• Brand architecture and portfolio management

• Brand extension and diversification strategies

• Integrated marketing communication for brands

• Digital branding and online presence

Day 4:

Measuring Brand Performance

• Key performance indicators for brand management

• Brand equity measurement and tracking

• Evaluating brand loyalty and customer satisfaction

• Assessing brand perception and brand image

• Brand audits and monitoring brand health

Day 5:

Building and Maintaining Brand Equity

• Brand equity and brand value creation

• Brand storytelling and emotional branding

• Brand experience and customer journey mapping

• Brand extensions and co-branding strategies

• Brand crisis management and reputation repair