Digital Marketing Professional (DMP)

Course Methodology

This course uses the official Digital Marketing Institute (DMI) portfolio of training materials, including interactive presentations, videos, live practice exercises, and group activities.

Course Objectives

By the end of the course, participants will be able to:

•  Understand Digital Marketing fundamentals and channels
•  Know how to develop marketing content and analyze campaign results
•  Demonstrate social media channel algorithms, how they work, and create and manage ads
•  Apply Search Engine Optimization techniques on and off page
•  Utilize Google Ads Search network, Google Display Network and YouTube Ads
•  Understand how to apply digital reports, results, Ad sets and overall Ad performance in order to optimize the marketing function
•  Apply and design a Digital Marketing strategy framework. 
  
  
  

Target Audience

This course is suitable for anyone seeking to gain a leading and recognizable qualification in Digital Marketing. This includes, but is not limited to; marketing professionals, brand managers, social media managers and specialists, sales managers and associates, Digital Marketing professionals, and media and communication specialists.

Target Competencies

•   Digital Marketing channel integration
•   SEO
•   Google Ads Platform
•   Content creation
•   Digital Marketing strategy