Diplomacy and International Relations

Why Attend

Diplomacy is changing in a global environment and the function of a diplomat and diplomatic mission need to develop in the same way. More and more, diplomatic missions have to deal with a wider range of agencies from international non-governmental agencies, through pressure groups to what is called ‘citizen diplomacy’-individuals and small groups representing special interests.

In addition, new areas of research are being dealt with by Foreign Service officials and diplomats including science diplomacy and digital diplomacy and, above all, soft power diplomacy and nation brand. As well as focusing on more traditional areas of protocol and diplomacy and statecraft, Diplomacy and International Relations focuses on the more recent emergence of soft power, science and defense diplomacy and digital diplomacy as key issues in international relations in a global economy.

This training will highlight:

⦁ Developments in diplomatic good practice and protocol
⦁ Developments in science and digital diplomacy and application to foreign service
⦁ The interaction between hard, soft and sharp power in modern diplomacy
⦁ Analysis of the role of diplomacy and the media
⦁ How to manage successful diplomatic communication in English

Overview

Course Outline

Schedule & Fees

Course Methodology

Participants to this training course will receive a thorough training on the subjects covered by the outline with the Tutor utilizing a variety of proven adult learning teaching and facilitation techniques. Training methodology includes a mixture of speaker input, facilitated discussions, syndicate work and practical exercises, with an emphasis on always involving delegates. The learning tools include video case studies, team problem solving and analysis tools to uncover core strengths and develop new ideas.

Course Objectives

At the end of this training, you will learn to:

Improve international diplomatic performance in English
Advance national interest through science and digital diplomacy
Manage international media and interviews
Develop soft power initiatives internationally and in country to improve nation brand
Manage relations with NGOs, special interest groups and other agencies impacting diplomatic business

Target Audience

This training course is aimed at foreign- service officials, civil servants and diplomatic mission staff and students of diplomacy. It will be of particular interest to:

⦁ Diplomatic staff working in diplomatic missions overseas
⦁ Civil servants and members of the ministry of foreign affairs
⦁ Diplomatic correspondents and journalists specializing in foreign affairs
⦁ Students of diplomacy and foreign affairs and those seeking a career in the Diplomatic Service

Target Competencies

n/a

DAY 1 The Changing Face of International Diplomacy

The changing face of international diplomacy
The relationship between hard, soft and sharp power
The relationship between soft power and nation brand
The Diplomacy of Deeds and its impact on national reputation
Lessons for diplomatic practice

DAY 2 How to Communicate Diplomatically in English

The key types of diplomatic written communication
The function of notes verbales, memoranda and aides memoires
English language protocols in diplomatic communication
Using memoranda to address a critical incident between states
Exercise in writing a note verbal or a memorandum in English

DAY 3 Managing International Media

The functions of the Embassy and Foreign Affairs press department
The said and the unsaid in diplomatic media communications
Writing a press release for local and international press explaining foreign and domestic policy
Handling press and media enquiries
Managing an interview online or face-to-face
Harmonizing local media response with foreign affairs policy and practice

DAY 4 Science Diplomacy and Digital Diplomacy

The role of science diplomacy and digital diplomacy in diplomatic missions
How to assess and encourage science diplomacy in universities and laboratories
How digital diplomacy can be used to enhance national image
Digital diplomacy and security issues
Assess the value of initiatives in science and digital diplomacy

DAY 5 Diplomacy and International Reputation

How diplomacy can improve or damage national and political image
How diplomatic initiatives can encourage tourism
The importance of place brand and how to exploit it
How diplomatic initiatives can encourage exports and inward investment
The role of defence diplomacy in improving national image

Mombasa

Mombasa (Kenya)2025-11-17$2100

Arusha

Arusha (Tanzania)2026-04-20$1975