info@commonwealthtca.com
Language  
English
French
Spanish
German
Italian
Russina
Arabic
Turkish
Home
Courses
Cities
Associations
Services
About Us
Contact Us
Home
Courses
Course Category
→ Accounting and Finance
→ Administration and Secretarial
→ Auditing and Governance, Risk and Compliance
→ Banking, Insurance and Financial Services
→ Business Continuity and Crisis Management
→ Communication and Writing Skills
→ Construction Management
→ Contracts Management
→ Customer Service
→ Data Management and Business Intelligence
→ Digital Innovation and Transformation
→ Energy and Water Management
→ Financial Technology (FinTech)
→ Health, Safety and Environment
→ Human Resources and Training
→ Interpersonal Skills and Self Development
→ IT Management
→ Leadership and Management
→ Legal
→ Maintenance and Engineering
→ Marketing and Sales
→ Monetary Economics
→ Monitoring and Evaluation
→ Oil and Gas
→ Planning and Strategy Management
→ Port and Shipping Management
→ Procurement and Supply Chain Management
→ Project Management
→ Public Relations
→ Quality and Productivity
→ Security Management
→ Tourism Management
→ Transport and Logistics
More Links
→ Public Training Courses
→ Certified Training Courses
Cities
All Cities
Abu Dhabi
Accra
Addis Ababa
Amsterdam
Arusha
Bali
Bangalore
Barcelona
Beijing
Bujumbura
Cairo
Cape Town
Casablanca
Colombo
Copenhagen
Dar Es Salaam
Doha
Dubai
Geneva
Guangzhou
Hong Kong
Istanbul
Jakarta
Kampala
Kigali
Kingston
Kuala Lumpur
London
Lusaka
Manila
Maputo
Mbabane
Mombasa
Moroni
Mumbai
Muscat
Nairobi
Ottawa
Port Louis
Rome
Sao Paulo
Shanghai
Sharm El-Sheikh
Singapore
Stavanger
Stockholm
Taipei
Victoria
Vienna
Washington DC
Zanzibar
Associations
Services
All Services
Public Courses
Certified Training Courses
In-House Training Courses
Executive Coaching
Individual Training Programs (ITP)
Commonwealth TCA's Leadership Development Program
Consulting
About Us
Contact Us
Course Category
→ Accounting and Finance
→ Administration and Secretarial
→ Auditing and Governance, Risk and Compliance
→ Banking, Insurance and Financial Services
→ Business Continuity and Crisis Management
→ Communication and Writing Skills
→ Construction Management
→ Contracts Management
→ Customer Service
→ Data Management and Business Intelligence
→ Digital Innovation and Transformation
→ Energy and Water Management
→ Financial Technology (FinTech)
→ Health, Safety and Environment
→ Human Resources and Training
→ Interpersonal Skills and Self Development
→ IT Management
→ Leadership and Management
→ Legal
→ Maintenance and Engineering
→ Marketing and Sales
→ Monetary Economics
→ Monitoring and Evaluation
→ Oil and Gas
→ Planning and Strategy Management
→ Port and Shipping Management
→ Procurement and Supply Chain Management
→ Project Management
→ Public Relations
→ Quality and Productivity
→ Security Management
→ Tourism Management
→ Transport and Logistics
More Links
→ Public Training Courses
→ Certified Training Courses

Advanced Strategic Marketing: Innovation, Intelligence & Growth

Why Attend

In rapidly evolving markets, senior marketing professionals must navigate complexity with precision and foresight. This program delivers advanced marketing techniques focused on strategic planning, market intelligence, brand innovation, and data-driven decision-making. It is designed for experienced professionals seeking to sharpen their ability to analyze, plan, and implement marketing strategies that deliver measurable growth and competitive advantage.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Design data-informed marketing strategies aligned with business goals; Apply advanced market segmentation and targeting methods; Analyze and strengthen brand positioning in competitive landscapes; Integrate digital tools and platforms for effective market engagement; Evaluate marketing performance using advanced metrics and analytics

Target Audience

Day 1: Senior Marketing Managers; Heads of Marketing Departments; Brand and Product Strategists; Market Analysts; Senior Communication and Digital Marketing Specialists; Business Development Professionals involved in marketing decisions

Target Competencies

n/a

Day 1:

Strategic Marketing Planning & Positioning

  • Frameworks for strategic marketing planning

  • Aligning marketing goals with business strategy

  • Advanced positioning techniques: differentiation and relevance

  • Case analysis: global repositioning success stories

Day 2:

Advanced Market Intelligence & Consumer Insight

  • Building deep customer profiles using behavioral and psychographic data

  • Tools for market trend forecasting and competitor analysis

  • Customer segmentation strategies

  • Interactive exercise: Mapping actionable insights

Day 3:

Data-Driven Marketing & Performance Metrics

  • Leveraging analytics in campaign design and execution

  • Key marketing KPIs: CAC, CLV, ROMI

  • A/B testing, dashboards, and conversion analysis

  • Practical case study: Evaluating multi-channel campaign success

Day 4:

Innovation in Product and Brand Strategy

  • Product portfolio analysis (BCG Matrix, Ansoff Matrix)

  • Brand architecture and identity evolution

  • Launch strategies for new products or repositioned brands

  • Innovation mapping and value proposition design

Day 5:

Digital Strategy & Omnichannel Integration

  • Planning integrated campaigns across web, mobile, and social

  • Search, display, content, and influencer marketing deep dive

  • Customer journey mapping and touchpoint optimization

  • Evaluating digital performance and adapting in real-time

$2875

Maputo

Country: Mozambique

Duration: One week

Date: 11–15 Aug 2025

Register

$1375

Zanzibar

Country: Tanzania

Duration: One week

Date: 27 Apr–01 May 2026

Register