Events and Conferences Management

Why Attend

This course presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions. By gaining a clear understanding of the event planning process, developing management skills and getting familiar with the best practices in the event industry, participants will be better prepared to run their own event or conference. This course will also cover event planning tools to manage time, space, money, human resources, information, materials and problems that may arise through the event planning process.

Overview

Course Outline

Schedule & Fees

Course Methodology

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing (roundtable discussions) and exposure to real world problems and policy choices confronting delegates.

Course Objectives

By the end of the course, participants will be able to:

Identify the types of events and conferences in order to execute a more effective plan
Organize, assess and motivate various committees involved in managing events and conferences
Promote their events and conferences by planning and setting a step by step promotional plan
Explain the various functions for managing events and conferences
Prepare and control the financial aspects of a conference
Plan and organize different kinds of exhibitions
Examine all activities in order to evaluate them and to follow up on the events

Target Audience

Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations.

Target Competencies

Planning, organizing and leading
Analyzing and evaluating
Verbal communication skills
Building rapport
Delivering and receiving accurate feedback

Events and conferences planning

Definition of events and conferences
Types of events and conferences
Aim of a conference
Importance and concepts
Collecting information needed in planning
Setting smart objectives
Preparing the event plan with detailed activities and schedules
Selecting the venue and agreeing on the site of the event or conference

Organization of the event or conference

Choosing human resources for the management of the event or conference
Forming different specialized committees
Training and motivating the teams in charge of managing the event or conference

Promotional activities for events and conferences

Marketing the conference
Factors attracting participants
Promotion and advertisement of events or conferences
Steps needed for the promotion and marketing of the event or conference
Setting a plan for the promotion of events and conferences

The different functions for managing events and conferences

The official airline carrier
Arrangements for accommodation
Conference registration process
Social programs
Public relations and media

The financial aspects of the conference

Preparing the conference budget
Fixed expenses
Variable expenses
Conference revenues
Determining the registration fees
The financial committee

Organizing exhibitions

Importance of exhibitions in conferences
Goods and services in a conference
Pricing policy in exhibitions
Application for an exhibition
Promoting the exhibition
Managing exhibitions
Criteria for selecting exhibitors
Contacting exhibitors

Follow up and evaluation of conference and events activities

Monitoring the event or conference activities
'SMART' objectives
Key factors in assessment
Benefits of follow up
The coordination and follow up committee
Follow up and evaluation

Arusha

Arusha (Tanzania)2025-10-20$1995

Kigali

Kigali (Rwanda)2026-05-18$2100