Marketing Hands-on Masterclass

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Apply a logical step-by-step process to produce a sound marketing plan; Devise a marketing plan that builds on marketing audit findings; Use marketing audit findings to identify effective strategies and tactics; Develop the components of the strategic marketing plan; Identify and implement the different marketing warfare strategies (offensive, defensive and flanking)

Target Audience

General managers, marketing managers, product, and sales managers will find excellent value in attending. Market researchers, planning managers, and other practicing managers associated with the development of marketing plans, will also significantly benefit from the course. Micro and macro analysis; Setting the marketing mix; Devising 'SMART' goals; Blue ocean strategies; Managing business portfolio; Producing a Boston Consulting Group matrix; Structuring a marketing plan

Target Competencies

n/a