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Mastering Marketing: The Comprehensive Diploma Program in Communications and Media Planning

Why Attend

'The Mastering Marketing: The Comprehensive Diploma Program in Communications and Media Planning' is a rigorous and comprehensive training program designed to equip participants with the knowledge and skills needed to excel in the dynamic field of marketing. This program provides a deep understanding of marketing principles, effective communication strategies, media planning, and digital marketing techniques. Participants will learn how to develop integrated marketing communications plans, execute impactful campaigns, and measure their success. Through a combination of theoretical knowledge, practical exercises, case studies, and industry insights, participants will gain the expertise required to thrive in the fast-paced world of marketing and communications.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Understanding the marketing landscape and its evolving trends; Key marketing principles and concepts for effective communication planning; Conducting market research and analysis to inform communication strategies.; Identifying and segmenting target audiences for precise messaging; Crafting compelling communication objectives

Target Audience

The Mastering Marketing program is ideal for individuals who are interested in or already working in marketing, communications, advertising, or related fields. The program caters to: Marketing Professionals: Individuals seeking to enhance their marketing knowledge and skills to advance their careers and stay up to date with the latest industry trends.; Communication Specialists: Professionals involved in developing communication strategies, brand management, public relations, or corporate communications, who want to deepen their understanding of marketing principles and media planning.; Entrepreneurs and Business Owners: Individuals running their own businesses or startups who want to learn effective marketing and communication techniques to promote their products or services.; Recent Graduates: Individuals who have recently completed their studies in marketing, communications, or related fields and want to gain practical knowledge and skills to kick-start their careers.

Target Competencies

n/a

Day 1: Introduction to Marketing and Communications Planning

  • Understanding the marketing landscape and its evolving trends

  • Key marketing principles and concepts for effective communication planning

  • Conducting market research and analysis to inform communication strategies.

  • Identifying and segmenting target audiences for precise messaging

  • Crafting compelling communication objectives

Day 2: Integrated Marketing Communications (IMC) and Brand Management

  • Exploring the role and benefits of integrated marketing communications

  • Developing an IMC plan that aligns with business objectives.

  • Ensuring brand consistency across multiple communication channels

  • Leveraging storytelling techniques to enhance brand messaging.

  • Evaluating and measuring the effectiveness of IMC campaigns

Day 3: Media Planning and Buying Strategies

  • Fundamentals of media planning and its impact on communication success

  • Understanding different media channels and their unique characteristics

  • Conducting media research and audience measurement for informed decisions

  • Developing media strategies and tactics to maximize reach and engagement.

  • Budgeting considerations and effective media buying techniques.

Day 4: Digital Marketing and Social Media Integration

  • Introduction to digital marketing and its role in modern communication

  • Search engine optimization (SEO) techniques to improve online visibility.

  • Leveraging pay-per-click (PPC) advertising for targeted campaigns.

  • Developing social media marketing strategies for brand promotion

  • Content marketing and storytelling in the digital landscape

Day 5: Creative Development and Performance Measurement

  • The creative development process and its impact on effective communication

  • Copywriting and visual communication techniques to engage target audiences.

  • Campaign execution and management best practices

  • Testing, tracking, and optimization strategies for continuous improvement

  • Marketing analytics and performance measurement to assess campaign success.

$4475

Amsterdam

Country: Neatherlands

Duration: One week

Date: 20–24 Oct 2025

Register

$5875

Kingston

Country: Jamica

Duration: One week

Date: 09–13 Mar 2026

Register