Media and Advertising Campaign Planning

Why Attend

In an era defined by rapid digital transformation and a hyper-connected audience, successful media and advertising campaign planning is not just about creativity—it's about strategy, precision, and impact. The “Media and Advertising Campaign Planning” training program, developed by Commonwealth Training and Consulting Africa, is designed to provide professionals in managerial roles with the essential knowledge and tools to plan, execute, and evaluate high-performance media campaigns across traditional and digital platforms.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Understand the full lifecycle of media and advertising campaign planning.; Analyze market trends and consumer behavior to develop targeted campaigns.; Define campaign objectives, messaging, budgets, timelines, and KPIs.; Select and integrate media channels (TV, radio, print, digital, social media, OOH).; Build cross-platform campaign strategies and calendars.; Manage agency relationships and media buying processes effectively.; Monitor campaign performance and optimize based on analytics and insights.; Lead integrated advertising efforts across departments and stakeholders.

Target Audience

This program is tailored for: Marketing and Brand Managers; Corporate Communications Managers; Advertising and Media Planning Professionals; Campaign and Digital Marketing Managers; Public Relations Officers; Creative Directors and Content Strategy Leaders; Executives overseeing outsourced advertising and media agencies

Target Competencies

n/a

Day 1: Strategic Foundations of Campaign Planning

The Role of Media and Advertising in the Marketing Mix
Consumer-Centric Campaign Strategy: Insights and Positioning
Setting SMART Campaign Goals (Awareness, Lead Gen, Engagement)
Understanding Paid, Owned, and Earned Media
Case Study: Brand Campaign Analysis

Day 2: Audience Targeting and Message Crafting

Market Segmentation, Personas, and Targeting Tactics
Developing a Value Proposition and Campaign Messaging Framework
Copywriting, Visual Strategy, and Storytelling for Campaigns
Message Adaptation Across Media Channels

Day 3: Media Strategy and Channel Selection

Media Planning and Buying Basics
Choosing the Right Mix: TV, Radio, Digital, Print, OOH, Influencer
Media Calendar Creation and Budget Allocation
Programmatic Advertising and Real-Time Bidding (RTB)

Day 4: Campaign Execution and Agency Management

Collaborating with Media and Creative Agencies
Briefing Process and Project Management in Campaigns
Campaign Timeline, Workflow, and Deliverables Management
Regulatory Considerations and Brand Guidelines
Simulation: Client-Agency Campaign Pitching Session

Day 5: Monitoring, Optimization, and Reporting

Campaign KPIs and Performance Metrics
Media Analytics Tools (Google Ads, Meta Business Suite, Nielsen, etc.)
Conversion Tracking and Attribution Models
Post-Campaign Evaluation: Lessons Learned and Reporting Formats
Final Workshop: Design, Present, and Review a Full Campaign Plan

$2875

Port Louis

Country: Mauritius

Duration: One week

Date: 25–29 Aug 2025

$3875

Muscat

Media and Advertising Campaign Planning

Overview

Course Outline

Schedule & Fees

Course Methodology

Course Objectives

Target Audience

Target Competencies

$2875

Country: Mauritius

Duration: One week

Date: 25–29 Aug 2025

$3875

Country: Oman

Duration: One week

Date: 11–15 May 2026