Marketing Research Skills

Why Attend

Marketing research is an essential part of any successful marketing strategy. It involves the systematic gathering, recording, and analyzing of data about customers, competitors, and market trends. This training program is designed to provide participants with the skills and knowledge they need to conduct effective marketing research that can inform business decisions and improve marketing outcomes.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Understand the purpose and benefits of marketing research; Identify the different types of marketing research techniques and tools; Plan and execute a marketing research project; Analyze and interpret marketing research data; Use marketing research insights to inform marketing strategies and tactics

Target Audience

This training program is designed for marketing professionals, market researchers, business owners, and anyone who wants to learn how to conduct effective marketing research. It is suitable for individuals at all levels of marketing experience, from entry-level to experienced professionals. Overview of marketing research and its importance in business; Key terms and concepts in marketing research; Types of marketing research

Target Competencies

n/a

Day 1:

Introduction to Marketing Research

Overview of marketing research and its importance in business
Key terms and concepts in marketing research
Types of marketing research

Day 2:

Planning a Marketing Research Project

Defining research objectives and questions
Selecting a research design and methodology
Choosing and recruiting research participants

Day 3:

Conducting Marketing Research

Collecting data through surveys, interviews, focus groups, and other techniques
Managing and organizing research data
Ethics and legal considerations in marketing research

Day 4:

Analyzing Marketing Research Data

Data analysis techniques, including quantitative and qualitative methods
Tools and software for data analysis
Drawing conclusions and making recommendations based on research findings

Day 5:

Using Marketing Research to Inform Marketing Strategies

Turning research insights into actionable marketing strategies
Communicating research findings to stakeholders
Measuring and evaluating the effectiveness of marketing research and its impact on business outcomes

$2475

Moroni

Country: Comoros

Duration: One week

Date: 27–31 Oct 2025

$1375

Dar Es Salaam

Marketing Research Skills

Overview

Course Outline

Schedule & Fees

Course Methodology

Course Objectives

Target Audience

Target Competencies

$2475

Country: Comoros

Duration: One week

Date: 27–31 Oct 2025

$1375

Country: Tanzania

Duration: One week

Date: 06–10 Apr 2026