Sales & Marketing Strategies

 Day 1: The sales cycle and finding new clients

• understanding the sales cycle

• characteristics of successful salespeople

• effective networking strategies

• how to work a room

• creating the right impression

• developing your elevator speech

• how to get referrals

• swap meetings

• clubs and social networking

• centers of influence

• how to approach and sell to top executives

Day 2: Planning, qualifying and the discovery process

• strategic planning and setting objectives

• qualifying buyers

• customer based selling

• dressing for success

• easing tension levels

• effective questioning techniques

• the power of listening

• developing a winning attitude

 Day 3: The psychological factors of selling

• dealing with different personalities

• body language

• closing and overcoming objections

• NeuroLinguisticProgramming

• developing the habits of successful salespeople

 Day 4: Advanced sales skills

• time and focus management

• councilor selling

• attitudes, beliefs, and outcomes

• how to present to groups

• customer services and the effects on sales

• advanced negotiation skills

• goal setting

• walking with tigers – secrets of the worlds best

• action planning

Day 5: Marketing, branding and internet technology

• designing a marketing program

• understanding the various forms of marketing

• brochures, print ads and newsletters

• working with the media

• soundbites

• 4d branding

• website development and design

• website optimization

• marketing on the internet