Computer Skills For Sales Professional

Advanced Excel Skills

• Introduction to Excel: Basic functions and formulas

• Advanced functions and formulas: VLOOKUP, PivotTables, Macros, etc.

• Advanced data analysis techniques: data validation, conditional formatting, etc.

• Introduction to Excel add-ins and templates

• Practical exercises: building a sales dashboard, analyzing sales data, etc.

Data Visualization and Presentations

• Introduction to data visualization tools: Tableau, Power BI, etc.

• Creating impactful charts and graphs for sales data

• Design principles for effective presentations

• Tools and techniques for delivering engaging presentations

• Practical exercises: creating a sales presentation, visualizing sales data, etc.

Customer Relationship Management (CRM) Systems

• Introduction to CRM systems and their importance in sales

• Navigation and customization of popular CRM platforms: Salesforce, Hubspot, etc.

• Best practices for maintaining and utilizing customer data

• Automation of sales processes and workflows

• Practical exercises: setting up a CRM system, managing customer data, etc.

Social Media and Online Marketing

• Introduction to social media platforms and their relevance to sales

• Techniques for utilizing social media to reach potential customers

• Principles of online marketing and advertising

• Analytics tools for measuring the effectiveness of online marketing efforts

• Practical exercises: creating a social media marketing plan, analyzing social media metrics, etc.

Cybersecurity and Data Privacy

• Overview of common cybersecurity threats and data breaches

• Best practices for securing data and protecting against cyber threats

• Compliance with data privacy regulations (e.g. GDPR, CCPA)

• Practical exercises: implementing cybersecurity best practices, assessing and addressing data privacy risks, etc.