The Advanced Complete Program of Marketing, Communications & Media Planning

Why Attend

Marketing is the cornerstone of every successful business. To stay ahead of the competition, companies need to be able to effectively market their products and services. This five-day training program is designed to provide participants with an in-depth understanding of the role of promotion and the marketing mix. The training program will cover topics such as the key elements of the marketing mix, the role of promotion, and the different types of promotions. Participants will also learn about event management, launching an advertising campaign, developing a promotional campaign, and digital marketing strategies.

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Understand the key components of the marketing mix and the role of promotion; Identify the different types of promotions and their objectives; Develop strategies for the promotional mix across product life cycle (PLC); Plan and execute successful events; Launch effective advertising campaigns; Develop and implement promotional campaigns; Understand the key components of digital marketing and develop digital marketing strategies

Target Audience

This training program is designed for marketing professionals, entrepreneurs, public relations officers, event managers, and anyone who is interested in learning more about marketing strategies. It is also suitable for those who are planning to start a business or launch a new product or service. Participants should have a basic understanding of marketing concepts and principles. Introduction to Marketing Mix: Product, Price, Place, Promotion Elements of the Marketing Mix The role of Promotion in Marketing Mix Key differences between Promotion and Advertising; Elements of the Marketing Mix; The role of Promotion in Marketing Mix; Key differences between Promotion and Advertising; Types of Promotions and their Objectives Advertising Sales Promotion Personal Selling Public Relations; Advertising; Sales Promotion; Personal Selling; Public Relations; Strategies for Promotional Mix across Product Life Cycle (PLC) Introduction to PLC Different stages of PLC Promotional Mix strategies for each stage of PLC; Introduction to PLC; Different stages of PLC; Promotional Mix strategies for each stage of PLC

Target Competencies

n/a

Day 1: The Role of Promotion and the Marketing Mix

Introduction to Marketing Mix: Product, Price, Place, Promotion
- Elements of the Marketing Mix
- The role of Promotion in Marketing Mix
- Key differences between Promotion and Advertising
Types of Promotions and their Objectives
- Advertising
- Sales Promotion
- Personal Selling
- Public Relations
Strategies for Promotional Mix across Product Life Cycle (PLC)
- Introduction to PLC
- Different stages of PLC
- Promotional Mix strategies for each stage of PLC

Day 2: Event Management: Creating Company or Brand Exposure

Introduction to Event Marketing
- Key components of Event Marketing
- Advantages of Event Marketing over Traditional Marketing
Types of Events
- Trade Shows
- Product Launches
- Conferences and Seminars
- Sponsorship
Event Planning and Execution
- Budgeting
- Venue Selection and Management
- Marketing and Promotion of Events
Measuring Event Success
- Key Metrics to Measure Event Success
- Evaluating the ROI of Events

Day 3: Launching an Advertising Campaign

Introduction to Advertising
- Advertising Objectives and Goals
- Key differences between Advertising and Promotion
Integrated Marketing Communications (IMC)
- Definition of IMC
- IMC Planning Process
Developing an Advertising Campaign
- Understanding the Target Audience
- Creative Strategy Development
- Media Planning and Buying
Evaluating the Effectiveness of Advertising Campaigns
- Measuring Advertising Success
- Key Metrics for Advertising Effectiveness

Day 4: The Framework of Promotional Campaigns

Introduction to Promotional Campaigns
- Key components of a Promotional Campaign
- Advantages of Promotional Campaigns over Traditional Marketing
Developing a Promotional Campaign
- Understanding the Target Audience
- Creative Strategy Development
- Media Planning and Buying
Measuring Promotional Campaign Success
- Key Metrics to Measure Promotional Campaign Success
- Evaluating the ROI of Promotional Campaigns

Day 5: Digital Marketing Campaign Strategies

Introduction to Digital Marketing
- Key Components of Digital Marketing
- Advantages of Digital Marketing over Traditional Marketing
Types of Digital Marketing Channels
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Display Advertising
Developing a Digital Marketing Campaign
- Understanding the Target Audience
- Creative Strategy Development
- Media Planning and Buying
Measuring Digital Marketing Success
- Key Metrics to Measure Digital Marketing Success
- Evaluating the ROI of Digital Marketing

$3875

Muscat

Country: Oman

Duration: One week

Date: 15–19 Sep 2025

$2875

Addis Ababa

The Advanced Complete Program of Marketing, Communications & Media Planning

Overview

Course Outline

Schedule & Fees

Course Methodology

Course Objectives

Target Audience

Target Competencies

$3875

Country: Oman

Duration: One week

Date: 15–19 Sep 2025

$2875

Country: Ethiopia

Duration: One week

Date: 25–29 May 2026