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Public Training Courses
Certified Training Courses

Strategy: Building & Sustaining Competitive Advantage

Why Attend

By the end of the training program, participants will be able to:

Overview

Course Outline

Schedule & Fees

Course Methodology

Instructor-led training that uses interactive learning methods, including class discussion, small group activities, and role-playing

Course Objectives

Understand the concept and benefits of competitive advantage; Identify and evaluate relevant competitive factors; Develop and implement a competitive advantage strategy; Analyze and interpret competitive factors to inform business decisions; Communicate findings and recommendations to stakeholders

Target Audience

Target Competencies

n/a

Day 1:

Introduction to Competitive Advantage

  • Understanding competitive advantage: definition and types

  • Identifying relevant competitive factors

  • Mapping your organization's competitive landscape

Day 2:

Competitive Analysis

  • Industry and market analysis

  • SWOT analysis and competitive positioning

  • Competitive intelligence gathering and analysis

Day 3:

Value Proposition and Differentiation

  • Creating a unique value proposition

  • Developing and communicating differentiation strategies

  • Identifying and leveraging core competencies

Day 4:

Innovation and Continuous Improvement

  • Understanding the role of innovation in competitive advantage

  • Developing a culture of continuous improvement

  • Implementing lean and agile methodologies

Day 5:

Case Studies and Wrap-up

  • Reviewing real-world examples of successful competitive advantage strategies

  • Discussing lessons learned and best practices

  • Q&A and course evaluation

$5875

Kingston

Country: Jamica

Duration: One week

Date: 22–26 Sep 2025

Register

$2475

Mbabane

Country: Eswatini

Duration: One week

Date: 20–24 Apr 2026

Register