Tourism Destination Management

Course Methodology

This dynamic course offers a well-rounded education that blends both theoretical and hands-on learning experiences. It follows an interactive teaching approach, incorporating engaging elements such as lectures, real-life case studies, group discussions, and collaborative exercises.

Course Objectives

By the end of the course, participants will be able to:

• Recognize the significance of efficient destination management strategies and the crucial role of cooperation between the private sector and the public sector
• Utilize various techniques to evaluate destination competitiveness and performance comparison
• Establish a favorable destination image through strategic branding and positioning
• Formulate plans for sustainable management of destinations and attractions
• Implement proven methods to increase visitor satisfaction and trust
  
  
  

Target Audience

Managers, supervisors, and destination administrators who are directly or indirectly involved in the tourism management sector.

Target Competencies

•  Understanding functions and key players in the tourism industry
•  Defining the extent of destination management
•  Evaluating destination competitiveness
•  Crafting a unique destination brand
•  Creating tourism offerings
•  Assuring visitor satisfaction and experience