info@commonwealthtca.com
Language  
English
French
Spanish
German
Italian
Russina
Arabic
Turkish
Home
Courses
Cities
Associations
Services
About Us
Contact Us
Home
Courses
Course Category
→ Accounting and Finance
→ Administration and Secretarial
→ Auditing and Governance, Risk and Compliance
→ Banking, Insurance and Financial Services
→ Business Continuity and Crisis Management
→ Communication and Writing Skills
→ Construction Management
→ Contracts Management
→ Customer Service
→ Data Management and Business Intelligence
→ Digital Innovation and Transformation
→ Energy and Water Management
→ Financial Technology (FinTech)
→ Health, Safety and Environment
→ Human Resources and Training
→ Interpersonal Skills and Self Development
→ IT Management
→ Leadership and Management
→ Legal
→ Maintenance and Engineering
→ Marketing and Sales
→ Monetary Economics
→ Monitoring and Evaluation
→ Oil and Gas
→ Planning and Strategy Management
→ Port and Shipping Management
→ Procurement and Supply Chain Management
→ Project Management
→ Public Relations
→ Quality and Productivity
→ Security Management
→ Tourism Management
→ Transport and Logistics
More Links
→ Public Training Courses
→ Certified Training Courses
Cities
All Cities
Abu Dhabi
Accra
Addis Ababa
Amsterdam
Arusha
Bali
Bangalore
Barcelona
Beijing
Bujumbura
Cairo
Cape Town
Casablanca
Colombo
Copenhagen
Dar Es Salaam
Doha
Dubai
Geneva
Guangzhou
Hong Kong
Istanbul
Jakarta
Kampala
Kigali
Kingston
Kuala Lumpur
London
Lusaka
Manila
Maputo
Mbabane
Mombasa
Moroni
Mumbai
Muscat
Nairobi
Ottawa
Port Louis
Rome
Sao Paulo
Shanghai
Sharm El-Sheikh
Singapore
Stavanger
Stockholm
Taipei
Victoria
Vienna
Washington DC
Zanzibar
Associations
Services
All Services
Public Courses
Certified Training Courses
In-House Training Courses
Executive Coaching
Individual Training Programs (ITP)
Commonwealth TCA's Leadership Development Program
Consulting
About Us
Contact Us
Course Category
→ Accounting and Finance
→ Administration and Secretarial
→ Auditing and Governance, Risk and Compliance
→ Banking, Insurance and Financial Services
→ Business Continuity and Crisis Management
→ Communication and Writing Skills
→ Construction Management
→ Contracts Management
→ Customer Service
→ Data Management and Business Intelligence
→ Digital Innovation and Transformation
→ Energy and Water Management
→ Financial Technology (FinTech)
→ Health, Safety and Environment
→ Human Resources and Training
→ Interpersonal Skills and Self Development
→ IT Management
→ Leadership and Management
→ Legal
→ Maintenance and Engineering
→ Marketing and Sales
→ Monetary Economics
→ Monitoring and Evaluation
→ Oil and Gas
→ Planning and Strategy Management
→ Port and Shipping Management
→ Procurement and Supply Chain Management
→ Project Management
→ Public Relations
→ Quality and Productivity
→ Security Management
→ Tourism Management
→ Transport and Logistics
More Links
→ Public Training Courses
→ Certified Training Courses

Developing a Successful Sales Culture

Why Attend

Creating the right sales culture is essential to any company’s success. While many sales leaders aim to get the highest-level performance from their teams, sales culture efficiency and effectiveness stands at the heart of the matter. Great sales leaders and managers strive to create a positive sales culture that promotes learning, growth, development, sustained high-performance, and execution as well as internal harmony. In this course, we cover the topic of how to develop such a successful sales culture and how to develop the necessary skills for employees to improve their sales abilities, self-confidence, and self-esteem which are key ingredients to the success of any sales culture.

Overview

Course Outline

Schedule & Fees

Course Methodology

This course uses self-evaluation questionnaires aimed at helping participants discover their appetite for sales, and how they can be contributors to the creation of a successful sales culture. The course also features the use of several case studies, practical team exercises, practical individual exercises, and roundtable discussions.

Course Objectives

By the end of the course, participants will be able to:

  •  Explain the science and art of a successful sales culture
  •  Shift to a sales attitude at work and build a productive workplace atmosphere
  •  Increase work productivity and motivation on the job by adopting vital sales skills
  •  Capitalize on the benefits of a successful sales culture
  •  Reduce typical pressures associated with the sales culture and develop a healthy work life balance


Target Audience

Sales, service and support staff at all levels who want to understand how a successful sales culture can increase work productivity, job satisfaction, and motivation. Also, all individuals who are keen on improving their relationships with internal and external customers at both the personal and work level.

Target Competencies

  •   Work productivity
  •   Employee motivation
  •   Sales attitude
  •   Self confidence
  •   Self esteem
  •   Building stronger and healthier work relations
  •   Managing pressure
  •   Healthy competition
  •   Appreciation and feedback
  •   Sales coaching
  •   Sharing success
  •   Learning from failures


Understanding the high performing sales culture

  • Definition of a sales culture
  • Factors supporting successful sales cultures
  • Activity – A workplace assessment
  • Setting the right direction
    • What do we really want?
    • Evaluating the mindset
    • Dos and don’ts of sales behaviors
    • Working through the positives
    • Working through the negatives
  • Secrets of a successful sales culture
    • What can we learn from high performing sales cultures?
    • Revisiting sales foundations and social selling
  • Self-reflection: What is currently working and what is not?
  • A case study in great sales cultures

Shifting to a can-do sales attitude at work

  • The importance of personal congruence
    • Activity – A personal assessment
    • The thinking – acting – feeling alignment 
    • Mindfulness: The power of self-talk
    • Activity versus passivity
    • Finding our way in a successful sales culture   
  • 7 powerful steps towards the can-do attitude
  • Ways to boost self confidence and self-esteem
  • What can we learn from highly successful sales people?
  • A case study in great sales attitude

Sales cultures and company’s performance

  • The sales inventory toolbox: Training, tools, and support
  • Successful sales cultures and the motivating sales management style
    • Pillars of success for the manager/sales team
    • Sales expectations, appreciation, and feedback
    • Reward systems and the carrot and stick approach – Myths and realities
    • The role of sales coaching in fostering a healthy sales culture
  • Sales cultures and the fully engaged organization
    • Engaging sales protocols and practices for different occasions
  • Positivity at work – A leadership prerogative
  • The importance of fun in a sales environment
  • A case study in great sales leadership

Benefits of a sales work culture – The sales KPIs

  • Alignment of organizational goals
  • Higher motivation, productivity, and returns
  • Employees happiness and customer delight
  • Elevation in the levels of energy and optimism
  • Effective empowerment and better decision making
  • The ongoing learning organization

Working through the stress of high performing sales cultures

  • How successful sales cultures deal with stress
  • Reading and understanding the stress triggers
  • The value of team collaboration and support when dealing with stress
  • Techniques to manage stress during downtimes

$2100

Cape Town

Country: South Africa

Duration: One week

Date: 17–21 Nov 2025

Register

$1995

Arusha

Country: Tanzania

Duration: One week

Date: 15–19 Jun 2026

Register