Public Policy Development


Policy-making shapes the environment businesses operate in. Yet many businesses are still unaware on how to pro-actively contribute to defining policy either on a local, regional or national level. Defining, developing and benefiting from public policy is within everyone’s reach.

This Public Policy Development training seminar aims to provide attendees with practical knowledge to effectively engage with policy-makers and shape upcoming and existing legislation so that it aligns to business goals.

This training seminar will highlight:

  • The objectives of Policy-making
  • The impacts of different policies on business from an organizational, financial and cultural perspective
  • How to effectively participate in policy-making
  • Different approaches to engagement with policy-makers from a corporate perspective

Organisational Impact

Organisations will gain:

  • A workforce able to discern policy elements affecting the organization
  • Different approaches to leverage public policy
  • Strategies to develop longer relationships with policy-makers

Personal Impact

Delegates will personally gain:

  • In-depth knowledge on Public Policy
  • The ability to convey messages effectively to the right stakeholders
  • Increased skillsets in stakeholder management
  • Strategies to leverage public policy
  • The ability to contribute to the organisation’s strategic objectives

Course Objectives

This training seminar intends to provide its participants with an in-depth knowledge of what Public Policy is and how to participate to its design from a corporate perspective.

At the end of this training seminar, you will learn to:

  • Better understand the role of organisations in contributing to public policy
  • Discern the different areas of meaningful impact organisations can have in policy creation
  • Develop meaningful stakeholder engagement techniques
  • Learn how to best leverage your knowledge for policy formulation

Course Methodology

Participants will perfect the required skills to understand and contribute to public policy through a wide-range of instructional methods including the examination of various case studies, group discussions and class exercises with maximum delegate participation covering current situations and practices, and finally, lecturing by an experienced practitioner.

Who Should Attend?

This training seminar is aimed at professionals with a leadership role or who are involved in public affairs or public policy:

  • Public affairs practitioners at all levels
  • Communication and liaison officers
  • Public relations practitioners
  • Operational managers impacted by public procurement and policy decisions

Executives involved in strategic and operational functions

Course Outline

Understanding Policy-Making 

  • What is Policy-making?
  • The Policy-making Process
  • Qualities of Good Policy Making
  • Instruments of Policy Implementation
  • Cooperation with Policy Makers
  • Monitoring and Evaluation of Policy

Dimensions of Policy-Making 

  • Health Policies
  • Environmental Policies
  • Economic Policies
  • Social Policies
  • Law and Policy-making
  • Politics and Policy-making
  • Case Studies

Contributing and Leveraging Public Policy  

  • How does public policy affect your business?
  • Developing a Communication Strategy
  • Practical Steps for an Effective Take-up Strategy of Your Proposals
  • Navigating the Decision-making Process
  • Creating Alliances

Stakeholder Engagement 

  • Identification of Policy-relevant Issues
  • Identification of Audiences
  • Creating and Sustaining Interest
  • Developing Engagement Programmes
  • Introducing our Organisation to Decision-makers
  • Presenting Evidence for Policy-making

Multi-layered Approach to Public Policy 

  • Local Policy
  • Regional Policy
  • National Policy
  • Strategies for a Coherent and Comprehensive Approach to Policy-making


Starting: 06 February 2021 Ending: 17 December 2021
USD 2,875
Durban, South Africa
To cover tuition and training materials only.

Please take note that hotel accommodation, travel and out of pocket expenses will be borne by the sponsoring organization.

The cost covers only tuition, stationery, presentation slides, soft and hard copies of course materials, coffee/tea breaks, lunch, tour to tourist attraction sites and administrative expenses.

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Duration: 2 weeks


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed